What you need is perspective

Issue 01 - November 2024

And CPD points. Those are always nice. But mostly perspective. As we grow up, we tend to find our niche. For many health workers, that means specialising in a particular field. But to prevent ourselves crystallising into our roles, it is necessary to – you guessed it – get perspective.

So here it is, the first issue of our revamped publication, now called Medical Academic Perspectives. The vision: to create a platform for clinicians to share their expertise through conversations, interviews and case studies.

In our maiden issue, we examine the plentiful reasons for positivity in the field of HIV care, courtesy of Prof Francois Venter and Netcare Garden City’s Dr Kay Mahomed. Allergy expert Dr Corli Lodder walks us through a case of paediatric allergic rhinitis, while Tuks' Dr Patrick Piotie examines the state of diabetes care, now that up to 4 million South Africans are estimated to suffer from the disease.

Child psychiatrist Dr Alicia Porter examines the issues faced by clinicians when prescribing drugs for childhood depression. This issue also has an ethics component, courtesy of Natasha Naidoo and Jason Berkowitz's in-depth article on a patient's right to refuse care, as well as Dr Marietjie Botes' look at the implications of AI in healthcare.

Click here to answer a quiz on the above and earn 3 general and 2 ethics CPD points!

Till next time!
Conrad

**Conrad Strydom** has been involved in the media, publishing and content creation industry for 12 years. He has worked as an editor and senior journalist for high-profile organisations such as New Media and the South African Medical Association. He believes in a multimedia approach, incorporating whatever format works best to inform and uplift his readers.

**Conrad Strydom** has been involved in the media, publishing and content creation industry for 12 years. He has worked as an editor and senior journalist for high-profile organisations such as New Media and the South African Medical Association. He believes in a multimedia approach, incorporating whatever format works best to inform and uplift his readers.

Medical Academic offers healthcare professionals the opportunity access clinical content generated by Medical Chronicle, Specialist Forum, Pharmacy Magazine and the SA Ophthalmology Journal. Medical Academic hosts articles that have been accredited for Continuing Professional Development (CPD) by approved accreditors. CPD articles enable healthcare professionals to stay up to date with industry standards, treatments and diagnosis.

Images/Shutterstock.com

EDITOR: Conrad Strydom
Conrad.Strydom@newmedia.co.za
ART DIRECTOR: David Kyslinger

PHOTOGRAPHY
Unless previously agreed in writing,
Sources: Shutterstock, supplied images, editorial staff.

KEY ACCOUNT MANAGERS:

Anel du Plooy
Key Accounts manager: B2B • Medical Chronicle
T +27 (0)21 406 4038 • C +27 (0)82 786 9517
anel.duplooy@newmedia.co.za

Cindy Riederer
Key account manager: B2B – Medical Chronicle
T +27 (0)11 877 6111• C +27 (0)82 492 0229
cindy.riederer@newmedia.co.za

PUBLISHING TEAM
GENERAL MANAGER: Dev Naidoo
GROUP ACCOUNT DIRECTOR B2B: Johann Gerber
email: johann.gerber@newmedia.co.za
DIGITAL MANAGER: Varushka Padayachi
PRODUCTION MANAGER: Angela Silver
GROUP ART DIRECTOR: David Kyslinger

Johannesburg Office:
New Media, a division of Media24 (Pty) Ltd, Ground Floor, 272 Pretoria Avenue, Randburg, 2194
Postal Address: PO Box 784698,
Sandton, Johannesburg, 2146

MANAGEMENT TEAM
CEO, NEW MEDIA: Aileen Lamb
COMMERCIAL DIRECTOR: Maria Tiganis
STRATEGY DIRECTOR: Andrew Nunneley
CHIEF FINANCIAL OFFICER: Venette Malone
CEO, MEDIA24: Ishmet Davidson

Cape Town Head Office:
New Media, a division of Media24 (Pty) Ltd, 8th Floor, Media24 Centre, 40 Heerengracht, Cape Town, 8001
Postal Address: PO Box 440, Green Point,
Cape Town, 8051 Tel: +27 (0)21 406 2002
Email: newmedia@newmedia.co.za

Published by New Media, a division of Media24 (PTY) Ltd

Image captions