Security, sustainability, innovation: the triple advantage

For over 25 years, KwaZulu-Natal-based VR Print has been transforming the pharmaceutical and cosmetic packaging landscape with its specialised label solutions. What began as a high-performance printing operation has evolved into an industry leading supplier that’s reshaping how brands communicate with consumers. By Abby Vorster

V R Print is not just a label printer. The company is a problem solver that understands the delicate balance between regulatory compliance and shelf appeal.

What sets this KZN converter apart is its laser focus on technical expertise. While many printers shy away from the complex requirements of pharmaceutical and cosmetic labelling, VR Print has embraced these challenges, earning the company a reputation as industry specialist.

From printer to strategic partner

“Our journey from conventional printer to trusted advisor reflects VR Print’s deep understanding of the evolving needs of regulated industries,” says Hilton Van Rensburg, managing director of VR Print.

By investing in specialised equipment and cultivating regulatory knowledge, the business has positioned itself as an indispensable partner for brands navigating complex compliance landscapes while striving for visual impact.

"ISO 9001:2015 certification and GMP-aligned practices underpin VR Print’s operations"

Novel solutions for complex challenges

Attention to functional design has made VR Print a go-to resource for companies seeking labels that work as hard as their products do.

The flagship Attach-A-Leaflet® range showcases VR Print’s expertise. These innovative multi-page labels solve a common headache for brands needing to communicate extensive information on limited space. For beauty brands juggling multiple languages or promotional content, the Peel & Read labels offer an elegant solution. Meanwhile, pharmaceutical clients rely on VR Print’s Booklet Labels to deliver detailed regulatory and dosage information without compromising package aesthetics.

For clinical products, VR Print’s clever MedTrace Labels feature detachable sections for patient records. This simple innovation has significant practical benefits for healthcare providers.

“Our clients in the pharmaceutical and cosmetics industries face unique challenges,” Hilton explains. “They need labels that not only comply with strict regulations but also catch the consumer’s eye and communicate their brand values.”

Specialised print solutions made simple

Beyond basic labelling

In an age where counterfeit products pose serious risks, VR Print has joined the fight with sophisticated security solutions. Its Scantrust® secure QR codes allow consumers to verify a product’s authenticity using their smartphones. The company also offers RFID-enabled smart labels for inventory tracking throughout the supply chain. Additional security features include tamper-evident designs, microtext and variable data printing for batch-specific tracking.

VR Print is committed to sustainability to support customers on this journey. Its multi-page labels reduce packaging waste, while its material options now include FSC-certified papers, thinner facestocks and recycled components. This commitment extends beyond products to partnerships with industry recycling initiatives like Fibre Circle and Polyco.

The company’s quality standards are also impressive. ISO 9001:2015 certification and GMP-aligned practices underpin VR Print’s operations, with 100% label inspection using advanced 4K camera systems ensuring nothing but perfection reaches the end user.

Its meticulous attention to detail is particularly valued in the pharmaceutical industry, where label accuracy can have life-or-death implications.

UPM Ocean Films

VDP Labels

RFID Labels

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Cosmetics Packaging

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RFID Labels

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Cosmetics Packaging

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Futureproofing through innovation

As consumer expectations and regulatory demands continue to evolve, VR Print remains committed to helping clients stay ahead. Its ongoing investments in variable data printing technology and sustainable production processes demonstrate a forward-thinking approach that resonates with brands focused on future-proofing their packaging strategies.

For pharmaceutical and cosmetic brands navigating the complex world of regulated packaging, VR Print offers more than labels – it provides peace of mind. By blending technical precision with creative flair, this supplier is helping South African brands protect their products, engage consumers, and showcase their commitment to quality and sustainability. •