Strategic investment
for PRIME
In a bold move that underscores its market leading position as a TPCM, PRIME has significantly expanded its production capabilities with the acquisition of a state-of-the-art tube filling machine, the NORDEN 602, as showcased at Propak Africa.
Prime Product Manufacturing (PRIME) has established itself as a trailblaser in the South African third-party contract manufacturing (TPCM) landscape, specialising in high-quality beauty products and cosmetics, with a specialised focus in sun care. The company’s commitment to excellence has attracted entrepreneurial startups and multinational corporations seeking a reliable manufacturing partner.
“Our focus on world-class product development and manufacturing, particularly in sun care, has driven our decision to invest in advanced tube filling technology,” explains a PRIME spokesperson, Celeste de Winnaar. “Tubes offer superior hygiene properties and premium appeal that align perfectly with the high-end market segments served by our customers.”
Strategic partnership powers growth
The acquisition of the NORDEN 602 builds on PRIME’S longstanding partnership with PakMax, the local agent for Norden Machinery out of Sweden. To date, the relationship has evolved to become a cornerstone of the TPCM’S operational strategy. While PRIME once produced most of its manufacturing and production equipment in house, the company has strategically pivoted to leverage PakMax’s expertise in project engineering and equipment supply.
This partnership allows PRIME to concentrate on its core strengths of product development, formulation design, supply chain management, manufacturing excellence and exceptional customer service – while PakMax ensures the technical infrastructure remains cutting-edge.
Next-generation
manufacturing capabilities
The newly installed NORDEN 602 tube filling and sealing machine exemplifies PRIME’S commitment to technological advancement. With capacity to fill plastic, laminate and aluminium tubes at speeds of up to 60 tubes per minute, the system dramatically enhances production efficiency while maintaining impeccable quality standards.
See the NORDEN 602 in action.
What truly distinguishes this investment is its exceptional flexibility. PRIME can now efficiently handle minimum order quantities of 5 000 units for emerging brands while seamlessly scaling to 300 000+ units per month for established players – all without compromising on quality or timelines.
PRIME has embarked in its investment strategy in planning to further optimise manufacturing and production capability in more viable ways to do business, including ongoing enhancing of its recycling capabilities.
Showcasing excellence at Propak Africa
PRIME’S participation in the recent Propak Africa trade show marks another milestone for the company as it continues to set trends as a market leader. The exhibition of the NORDEN 602 before its installation at PRIME’S manufacturing plant demonstrated the company’s confidence and transparency, inviting industry stakeholders to witness first-hand the advanced capabilities that set PRIME apart from its competitors.
The PRIME team joined PakMax at Propak Africa.
The PRIME team joined PakMax at Propak Africa.
After Propak Africa, the new tube filling machine was installed at PRIME and commissioned with three existing product lines. This underlines the system’s versatility and the company’s readiness to meet growing market demands.
A future-focused approach
For beauty, sun care and cosmetics brand owners across South Africa and beyond, PRIME’S strategic investment signals a commitment to remaining at the forefront of contract manufacturing excellence. The company’s eco-sustainable approach, evidenced by the NORDEN 602’s small footprint and high operational efficiencies, cements PRIME’S reputation as a responsible industry leader.
As consumer preferences continue to evolve and demand for premium personal care products grows, PRIME stands ready with the expertise, technology and industry partnerships needed to support customers of all sizes, allowing their brands to thrive in a competitive marketplace. •
PakMax – www.pakmax.co.za
Prime Product – www.primeproductmanufacturing.com
Tel: +27 (0)12 305 6582
Email: info@primeproduct.co.za
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