Beauty Studio excellence – crafting tomorrow’s formulations today

IMCD South Africa is setting new benchmarks in the beauty and personal care industry with its state-of-the-art Beauty Studio, a hub of formulation excellence and technical innovation. With consumer preferences shifting towards products that deliver multiple benefits while maintaining sustainability credentials, IMCD’s advanced formulation capabilities and ingredient expertise position the business as a leader in the personal care industry.

Designed as an exclusive service to accelerate product development, IMCD’s Beauty Studio empowers customers to innovate faster and create formulations truly relevant to the local market. The studio is a collaborative space where IMCD’s technical specialists partner with brands to turn formulation challenges into ready-to-market solutions.

IMCD’s technical expertise shines through in the standout formulations developed for the South African market. The company’s latest formulation kit showcases versatile base chassis that reflect sustainability, sensory appeal and ingredient innovation across the skincare and hair care categories.

Skincare simplified

IMCD South Africa’s two skincare base formulations are crafted with high-performance ingredients that deliver naturality and functionality. The first is a rich oil-in-water emulsion that uses:

  • Zemea® Propanediol for skin-friendly hydration and preservative boosting
  • Oleamuls® OW for elegant emulsion stability and a light skin feel
  • Silgreen® C, a 100% plant-derived silicone alternative that improves spreadability while reducing greasiness
  • Emollients like jojoba oil, shea butter and argan oil to provide deep nourishment and barrier support

The second is a minimalist water-based serum with a velvety touch, combining:

  • Amaze® Nordic Barley to enhance skin texture and softness
  • Amaze® XT as a multifunctional thickener and suspending agent
  • Dissolvine® GL-47-S, a biodegradable chelating agent that ensures formulation stability
  • Euxyl® K830, a broad-spectrum preservative, rounds off this formulation to support product safety and performance.

These two chassis are ideal platforms for effective, sustainable and customisable skincare development.

Hair care that shines

The hair care formulations are designed for lightweight performance, visual shine and hair health. The first is a sprayable, anhydrous leave-on serum formulation that delivers brilliant shine and smoothness without weighing hair down. It features Wacker silicone fluids that create high gloss and silky texture, ideal for a non-aerosol mist with quick absorption and minimal buildup. Perfect for enhancing light reflection and taming frizz, this formulation suits natural and chemically treated hair.

The second is a rich rinse off conditioner for all hair types. It contains a moisturising Betaine, Genecare OSMS BA® formulated in combination with a highly efficient conditioning agent, Belsil DADM 3240E® to leave hair supple with a silky touch. Belsil DADM 3240E® also makes hair very easy to comb at both the dry and wet stage which helps to prevent mechanical damage. The broad-spectrum preservative, Euxyl® K830 is also featured in the conditioner, ensuring optimal product safety and performance with a quick kill action.

Accelerating beauty in South Africa

As a supplier and distributor, IMCD South Africa bridges science and creativity. Through cutting-edge ingredients, regulatory guidance and technical support, the beauty and personal care team helps customers deliver forward-thinking beauty solutions.

By embracing multifunctionality, naturality, and simplicity, IMCD’s Beauty Studio continues to lead innovation, which meets the evolving demands of African consumers – locally relevant, globally inspired.

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