Beauty Studio, a project development accelerator

IMCD Beauty & Personal Care is committed to accelerating innovation in ingredients and formulation design to help cosmetic brands creating competitive advantage through sustainable, future-facing cosmetic products with enhanced performances that provide consumers with meaningful beauty experiences that delight.

Closing a gap in the market

IMCD Beauty & Personal Care has identified the need for a consultative approach in the personal care industry to accompany customers in their product development journey.

There are various factors that will determine a brand’s success in developing an innovative product, such as understanding various technical aspects, having deep knowledge of the market and trends, and access to expert guidance.

With this in mind, IMCD Beauty & Personal Care created Beauty Studio. This is a service designed to assist brands and manufacturers in a more comprehensive manner. Although

the business is already used to accompanying customers with its unparalleled technical expertise and guidance, at the Beauty Studio, people will be able to access the commercial and marketing knowledge of IMCD Beauty & Personal Care’s team.

A space for inspiration and innovation

The Beauty Studio has been designed to inspire and assist cosmetic brands in accelerating the successful development and launch of custom-made, advanced beauty products, while dramatically increasing chances of success during the R&D phase. With IMCD’s Beauty Studio you can save time, reduce risks and focus on innovation. This unique offering welcomes beauty brands for one-on-one consultations and a personalised formulation set-up. The process starts with the selection of a chassis formula in line with the customer’s specific texture and physical form requirements. This is then personalised even further with texture enhancers, optical effects and active ingredients to achieve the desired product efficacy and claims. The final prototype is made available to the customer within a short time frame.