Brenntag Beauty and Care expands its offering

According to Statista, despite the global recession, the beauty and personal care market worldwide is projected to generate a revenue of $646.20bn in 2024, with the personal care segment contributing the largest percentage of sales at $282.80bn. This is followed by skincare and fragrance. 

Locally the picture looks much the same with an annual growth of 3.77% expected in the period 2024 to 2028.

“Taking these predictions into account, the timing is perfect for Brenntag to expand its footprint,” says Charis Lewis, business manager, Beauty and Care. “These are areas of expertise for us, and we are excited about the opportunities.  Thanks to our excellent relationships with suppliers, the Beauty and Care division is well positioned to take advantage of industry’s projected growth.”

Expanded portfolio

Brenntag’s Beauty and Care division offers a comprehensive portfolio of high-quality ingredients with a particular focus on active ingredients, fragrances, colourants and pigments, emollients and emulsifiers, surfactants, preservatives and ‘green’ products. Yet thanks to the company’s global reach, the division can assist customers by sourcing specific ingredients and raw materials based on their exact needs.

Locally the Beauty and Care division will also incorporate home care and industrial cleaning. 

Home care products include a wide range of consumer goods that are used for household cleaning and maintenance purposes, for example laundry detergents, dishwashing liquids, surface cleaners, air fresheners, bathroom cleaners etc.

Since the Covid-19 pandemic, the status of household and home care products has been elevated, not only due to the heightened awareness of hygiene, but also because of the experience of being confined to their homes. This has driven consumers to enhance their home cleaning regimes by using products that incorporate multifunctional ingredients, which combine premium performance and appeal to the senses.

“Through our supplier network we have access to some of the most innovative home care and cleaning ingredients. Our partners are all leaders in their respective areas, which means that the local industry will be able to keep up with current trends,” Charis explains. 

Formulation laboratories

One of Brenntag’s strengths, which it hopes to continue building on in the local market is its ability to work with and support customers with everything they need from idea to execution. This includes technical feasibility studies, regulatory support and formulation expertise right through to reliable ingredient supply.

The company has Personal Care Innovation & Application Centres at various sites across the globe, including South Africa. These centres include formulation and application laboratories, which provide product development assistance to customers, designing formulations using Brenntag’s extensive portfolio of high-quality ingredients.  The application lab can also mix and fill small quantities of sample products for further evaluation and stability testing.

“Not all companies are able to provide this kind of technical support,” says Charis, adding that it is a unique selling point for Brenntag and one which differentiates the business from its competitors.