A-maize-ing formulation concepts
Derived from corn, inspired by nature – introducing MaizeCare™ Clarity and MaizeCare™ Style for skincare and colour cosmetics.
As consumer awareness grows and industry standards evolve, demand for ingredients of natural origin is increasing. This trend reflects a preference for skincare and colour cosmetics options that are perceived as safer and more environmentally friendly.
Between 2019 and 2023, the skincare and makeup categories saw a 65% increase in new product launches with ethical and environmental claims. Ingredients with high performance and those that are naturally based will revolutionise the industry and finalise the dilemma of having to choose between performance and sustainability.
AECI® Specialty Chemicals together with its technology partner Dow introduces new concepts for MaizeCare™ Clarity and Style. Both polymers were successfully developed for hair care applications and have now been re-born for colour cosmetics and skincare because of their film-forming, tightening and blurring properties.
MAIZEteint foundation
Feel the flawless touch on skin with MAIZEteint, enriched with MaizeCare™ Style for a natural and long-lasting finish.
Formulation attributes:
- Water-based (>60% water content)
- Oil-in-water emulsion
- Low viscosity
- Long lasting
- Sebum resistance.
Featured ingredients:
- MaizeCare™ Style is a water dispersible bio-based and biodegradable polymer with film-forming properties that improves the long wear of cosmetics.
- Ecosense™ APP-5000 formulation aid is a non-ionic and bio-based oil-in-water emulsifier that supports the development of cosmetic products with high natural content, light texture and low viscosity.
The skincare and makeup categories saw a 65% increase in new product launches with ethical and environmental claims
Image: Shutterstock.com
Image: Shutterstock.com
MAIZEfix makeup fixing spray
Lock in makeup and look flawless throughout the day with MAIZEfix, incorporating MaizeCare™ Clarity for a lightweight hold.
Formulation attributes:
- Water-based (>80% water content)
- Clear formula
- Cold processable
- Long lasting
- Sebum resistance.
Featured ingredient:
- MaizeCare™ Clarity is a water dispersible bio-based and biodegradable polymer with film-forming properties. It improves long wear of cosmetics and supports the development of crystal clear formulations.
Image: Shutterstock.com
Image: Shutterstock.com
Extensive ideas for innovation
Additional formulations within the a-MAIZE-ing concept include:
- MAIZEtalic lip cream enriched with MaizeCare™ Clarity, offering sebum and olive oil resistance with stunning lip shade.
- MAIZEline eyeliner enriched with MaizeCare™ Clarity, offering a smooth application and long wear.
- MAIZEdrama mascara enriched with MaizeCare™ Style
- MAIZE4all clear fixing gel, featuring MaizeCare™ Clarity, for grooming eyebrows, defining lashes and edge control of new hairs.
- MAIZEblur oil-in-water cream, infused with MaizeCare™ Style and EcoSmooth™ rice husk cosmetic powder. This formulation effortlessly blurs imperfections to provide a long-lasting soft-focus effect and mattifying skin for a flawless touch.
- MAIZElift hydrogel, featuring MaizeCare™ Clarity, providing a refreshed appearance with instant tightening effect that lasts.
For all your formulation requirements, send an email to the AECI® Specialty Chemicals team:
Natashia.Govender@aeciworld.com or Yurita.Boodhram@aeciworld.com.
Connect with AECI® Specialty Chemicals online:
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