The design took shape around the following: 

• Designing an office greater than the office: Offering the best possible experience at every level, providing comfort and convenience that would be unmatched by home setups. 

• Empathy and authenticity: Anchoring the design in a greater story, which is authentic and uncontrived.

• Demonstrating value: A physical and psychological demonstration of the immense value of the staff to the business, and bringing a thoughtful approach to every touchpoint in their working environment.

The design narrative took inspiration from Johannesburg’s history as a city uniquely founded on ambition, driven by the allure of gold. This juxtaposition of grit and gold, of ambition and reward, became the heart of the design. Johannesburg’s cosmopolitan nature and spirit of inclusivity were celebrated, reflecting the city’s status as a melting pot. 

One’s journey through the office is an unfolding experience. It begins with a deeply sophisticated entry that exudes gravitas, featuring a neutral base palette and mining imagery, embellished with brass details. It anchors the image of the city in one’s mind as a landmark, a place of dynamism and hard work. 

Progressing through the space reveals new aspects of the narrative of the city. Elements of surprise and exoticism are gradually revealed in different ways through various design elements: wallpaper, furniture or artwork, creating an unfolding adventure and sense of curiosity. Each space is thoughtfully linked to others as part of this exploration, without for a moment compromising usability and function.

The canteen area is a focal point for the office, and a showcase of local excellence. From the handmade bespoke furniture to the custom-made Wolkberg wall tiles, each item has been made and placed with care and consideration. The public areas overall strike a careful balance – inviting and characterful spaces are created through a combination of timeless choices, contemporary style, and subtly playful elements.

To align with international standards and global consistency, certain elements like desks and carpets were imported. It was, however, particularly important to the project team to incorporate as many local items as possible. Approximately 80% of the furnishings and fittings are locally sourced and made, crafted with meticulous detail and showcasing the best of African design. Furniture procurement was done through Trend Group’s own Design Collab.

The central staircase in the entrance area is a masterpiece in metal and wood with a tree at the centre, symbolising the grit and gold of the city, as well as the fusion of African and global excellence. Similarly, the Houtlander Preservation bench in the adjacent double-volume area creates a beautiful and interesting conversation piece. 

The design team collaborated with local artists, furniture makers and galleries to source custom furniture pieces, artworks and photographic works – most of which were created by Johannesburg-based artists, including Justin Dingwall and Seth Pimentel. The client’s new Johannesburg office celebrates ambition, authenticity and inclusivity while showcasing African excellence. “Strong, serious and philosophical, yet with a touch of playfulness, the result is a space that not only meets the practical needs of a corporate environment but also tells a compelling story of Johannesburg’s unique identity,” concludes Swiegers